Allthingsd- Bleacher Report and Turner, which have been circling each other for months, are edging closer to a deal. People familiar with both companies say they haven’t agreed on final terms, but are now negotiating exclusively and have agreed on a price: If the transaction goes through, Time Warner’s cable network unit is set to pay more than $200 million for the sports site. The logic for the deal is that Turner has a small presence in online sports — it manages sites like PGA.com and NBA.com, but doesn’t own them — and Bleacher Report’s nine-million-plus visitors will help fix that.
So naturally everybody is rubbing this in today. “Hey Pres you dumb jew Bleacher Report is about to sell for 200 million. How much are you worth you tiny dicked big nosed motherfucker? HA! You suck!” This begs the question of whether I’m jealous of them. Hell yeah I’m jealous. How could I not be? I want 200 million as much as the next guy. But it’s not like this was Barstool Junior that was sold. It’s a totally different model so I’m not that pissed.
More importantly though this sale just shows how stupid some people are. Seriously Time Warner has to be the biggest bunch of morons on the planet to buy that site. I don’t care how many fucking visitors they claim to have. It’s all smoke and mirrors. That site is crap. It’s a zillion crappy little sites packaged together into one huge crappy site. Barstool has 1 billion times the influence they do on the internet. Like people actually pay attention to our shit and what we say. On the flip side people don’t even know Bleacher Report exists. Honestly do you know anybody who ever talks about them? Off course not. That’s because the only time somebody ever reads it is when they click on a link and they don’t even know where they are going or how they ended up there. They stay on the site for a second and then go back to where they came from. It’s all SEO bullshit. This is what advertisers seemingly always overlook. Influence matters. Good writing matters. Loyal audiences matter. Bleacher Report has none of that. We have all of that. If I owned a company and could advertise on either site I’d choose us 100 out of 100 times. Would I rather be them than me right now? Of course I would, but that still doesn’t mean what I just said isn’t true because it is. We reach more people in a real way everyday off camera everyway.