NEW YORK (AP) — Ben & Jerry’s sued the maker of ‘‘Ben & Cherry’s’’ X-rated DVDs Wednesday, saying the ‘‘hardcore pornographic’’ films have smeared the ice cream maker’s reputation. The trademark lawsuit in U.S. District Court in Manhattan said the sale of hardcore and exploitive pornographic DVDs and related goods is tarnishing Ben & Jerry’s Homemade Inc.’s name by creating an association with pornography.  The lawsuit by the Vermont-based company said the films would likely cause ‘‘confusion, mistake or deception’’ regarding the company’s trademarks. It identified some of the X-rated names similar to its own as ‘‘Boston Cream Thigh,’’ ‘’New York Fat & Chunky’’ and ‘‘Peanut Butter D-Cup.’’ Ben & Jerry’s has ice cream flavors titled: ‘‘Boston Cream Pie,’’ ‘’New York Super Fudge Chunk’’ and ‘‘Peanut Butter Cup.’’

First things first.  Ben & Jerry’s can calm down with this lawsuit.   If you don’t want to be associated with porn than don’t name ice cream flavors Schweddy Balls and Karamel Sutra.   But having said that I absolutely  do not get this lawsuit. I mean the whole thesis of it is that somehow people will get confused between Ben & Jerry’s ice cream and Ben & Cherry’s porn.   I don’t even know how to try to explain that logic?  Like do they think people will go out to buy an ice cream cone and somehow get tricked into beating off to Boston Cream Thigh instead?  It just makes no sense on any level.  You do you Ben & Jerrys and let Ben & Cherrys do them.

As a sidenote the bigger question for me is why a porn company would pick the name Ben & Cherry’s to begin with.    Ice cream doesn’t get me in the mood to jerk off.   The whole thing is weird.   Just keep naming pornos after celebs and I’m in.   No need to reinvent the wheel.