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Winginitinmotown – We had the chance to talk to the head of social media for the Red Wings, Jake Duhaime, about what the team is doing with social media this offseason and in the future. Here is the Q&A. Our
Are the players are aware of the blogs and their presence, and do they care?
I don’t know much about our players and their browsing interest, but I know there are a number of NHL players who read Barstool Sports on a regular basis. The site was actually created by a University of Michigan graduate and serves as a unique mix of content, mixed with sponsorship and attitude, which serves as a model (in some capacity) to what we do on DRW Social.
From what I have heard, the site receives some 60 million page views per month, but what may be more impressive is to see players like Ryan Whitney, James van Riemsdyk and Logan Couture chirping with the site’s staff via Twitter on a regular basis. You also see the importance of getting merchandise in the hands of the right people, as evidenced by Brad ‘Nose Faced Killah‘ Marchand wearing one of their tees during an NBC interview with Pierre McGuire during last year’s Stanley Cup Final.
Somewhere Scottie Bowman is smiling. I mean when is the last time the Red Wings won the Stanley Cup? Back when I was in college? So how do you get back to basics? Simple. You model your entire franchise on Barstool Sports. Dynasty restored. But it’s not enough. My job isn’t done. Because I’m not satisfied with just saving the Red Wings. Oh no. Too many NHL guys from all over the league read the Stool. Too many livelihoods at stake. I need to save the entire sport. Make it appeal to the more casual fan like myself. So here is what I would do I were Gary Bettman. Here is how I would save hockey…
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1. Make it 3 on 3
Just too many guys on the ice. Way too hard to get shots on goal. If I wanted to watch 0-0 sporting events where nothing happens I’d watch soccer.
2. Make the Nets Twice As Big
I can’t believe this hasn’t happened yet. The goalies are so big nowadays and their pads are so freaking huge that it’s almost impossible to score. Listen goals put asses in the seats. It’s that simple. More scoring. Higher ratings. More pussy.
3. Bring Back Cooperalls
No idea what happened to these things. Cooperalls were the tits.
4. No Offsides
Again not to keep comparing hockey to soccer, but these two sports have the most ridiculous offisides rules. If a guy wants to cherry pick let his ass cherry pick. Just send back a defenseman back there to cover him. Simple.
5. Get rid of every warm weather franchise.
La vs. Phoenix? Really? Hey newsflash nobody gives a fuck about those teams. Hockey belongs in cold weather cities and cold weather cities only. Give Canada more teams. Get the Nordiques back. Get rid of any franchise where you can wear shorts to 90% of the games. That shit ain’t right.
Boom done. There you have it. I just saved the Red Wings social media program and the entire NHL. All you pucksluts and puckheads can thank me later. The Stool is the official blog of the NHL for a reason.