and Bill Clinton too..
(Noisey) – Nathan is the Secret King of Rap Instagram. He’s managed to get shitty Instagram photos of himself with everyone from Meek Mill to Snoop Lion to Nicki Minaj to DJ Khaled. The list goes on and on, like his own personal Top 40, and it is fascinating. This future human meme is the Internet’s number-one rap superfan, building his own Instagram autograph book empire, one backstage photo-op at a time. On the surface, he’s just a kid with new Lebrons who likes the Baltimore Ravens and plays drums in school because “it was the only good elective.” Deep down, Nathan is pursuing the American dream through apparently just heart and effort. He doesn’t have a social media team. He doesn’t have a marketing strategy. I’m not even sure if he has armpit hair. But he does have a bodyguard and a rolodex with tons of rappers’ phone numbers in it because he probably just texted DMX to go play mini golf. It was batted about on some undernet forums that he’s the son of Peter Schwartz, a vice president at a bigwig talent representation company called The Agency Group. But the Schwartzes—both Nathan and Peter—confirmed to me this is untrue. “Who? No.” was all Peter—who reps people like Juicy J, Big Boi, Method Man, Trinidad Jame$, Wiz Khalifa and many others—wrote to me. The two are, by all accounts, not related. “Erryone asks bout Peter idk him,” Nathan wrote to me.
Noisey: Where do you live?
Nathan Schwartz, Secret King of Rap Instagram: Miami.
Why do you have a bodyguard?
Better be safe. I’ve gotten a lot of threats so it’s better to be on the safe side.
What kind of threats?
Like, “if you don’t get me to meet Wayne imma fuk u up” and stuff like that. It’s a cold world out there.
Do people leave mean comments on your posts?
All the time, but you gotta respect the haters.
What do you mean?
You gotta have the haters to get to the top. I’m just trynna make a name for myself in this music business.
Do you want to be a rapper?
No. A record executive.
What’s the weirdest thing you’ve ever done with a rapper?
I went to Six Flags with Drake.
Which Six Flags? Does Drake like roller coasters?
The one in Atlanta. Yeah, he does.
How do you make this happen?
I got connects.
But you’re 12.
Let’s just put it as if you’re a big rap fan who goes to lots of concerts since you were six years old people see you. It’s easy.
Why were you at a rap concert when you were six? You didn’t take yourself there.
My dad took me. And I was not just at one show I was at like 50 in that same year.
Is your dad like a sound guy or something?
My dad isn’t under control of anything it’s not through him. He bought tickets and took me. He didn’t like just get free tickets. It’s all recognition.
Who the hell is this kid? He can save it that he’s just some regular little yeled who liked The Chronic and has been going to rap concerts since he was six. I don’t care if Noisey bought that, I’m selling. Drake doesn’t ride Superman with you at Six Flags because you were one of the 50,000 in the crowd one night. Absolutely no shot. I don’t even get deals at restaurants I eat at 6 times a week so I find it hard to believe that the likes of Kanye and Weezy are being exceptionally hospitable to some random Jew that actually paid to listen to their music.
What’s your deal, Nathan? How are you pulling this off? I wrote like 10 fan mail letters to Mike Benjamin and never heard so much as one word back. Kinda ridiculous that the biggest names in music find time for this kid but Benji couldn’t give me so much as a “thanks” when I told him I liked his sideburns.
PS – Threats like “if you don’t get me to meet Wayne imma fuck you up” is why this kid has a bodyguard? I might need to hire a goddamn army.