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UnitedNetworker – Westphalian cosmetic manufacturer LR Health & Beauty Systems GmbH has created the first perfume by Hollywood superstar Bruce Willis and will go “live” with the exclusive product series on 1 July 2010. Tilo Plöger, COO of LR Health & Beauty Systems, describes the new fragrance this way: “Bruce’s perfume is very masculine and from the ingredients through to the design – embodies every attribute that symbolizes Bruce Willis: strong, self-assured and single-minded.” He continues: “This was a fantastic challenge for us. I personally feel that the new Bruce Willis fragrance is the manliest scent in the world. However, the international star has many other impressive sides to him, which he reveals in both his broad range of character roles and in his private life, and which are also expressed with his unmistakable fragrance. Further, very exciting development potential awaits us.”

Listen I’m all for wearing the manliest cologne known to man. Like everybody knows that’s my thing. Just trying to being manly as fuck in everything I do. So let’s assume for the sake of argument that this the manliest scent in the world. I still don’t know whether I’d wear it. I mean something just doesn’t feel right about a chick nuzzling up against you and asking what you’re wearing and you respond with “Bruce Willis” Just seems like a mojo killer right? Like I’m not a huge cologne guy in general but as a rule of thumb I feel like if you can pronounce it you shouldn’t be wearing it. I think that’s why I was Drakkar Noir fan all those years.