Designtaxi – For those who like getting drunk but dislike the taste of alcohol, Mckenzie River Corporation has created a drink for you. Called ‘Air’ (Alcohol Inspired Refresher), the carbonated alcoholic drink is virtually tasteless, colorless, odourless—like alcohol that tastes like water—so no one will know you’re getting drunk on it. The malt-based mixture contains 4% alcohol, and also comes in berry and citrus flavors. Air will soon be available at grocery stores in San Francisco, Las Vegas, Los Angeles, Portland and Seattle at 4 can for US$6.99, and US$1.74 each.
Well this should end well. I mean what could possibly go wrong with an odorless, tasteless drink that looks and smells like water that gets people fucked up? That won’t be abused or anything. Like no chance 13 year olds won’t be carrying around “Air” in their Poland Spring bottles to the next ripper that Menino throws at city hall. Seriously I’m always amazed at how shit like this ever gets approved in the first place. Like you can’t buy a large soda in Boston or NY anymore, but you can buy water that gets you shitfaced. To quote Don King…Only In America.
PS – How mad is Four Loko right now?