This video works because it’s simple, straightforward and right to the point.  Dude climbs up a Bud truck.   Dude falls on his spine.   Game over.   My only question is how do you not pop up here?  Like I don’t care if you are literally paralyzed you need to brush this off and pretend like you’re okay.   Need to.

PS – I see you Yo Soy Fiesta shirt.