DM -- Siri, was it a left or right turn at Albuquerque? So enraged by his iPhone 4S’s unpredictable accuracy and response time when asking its Siri digital assistant for directions, a New York man is suing Apple for false advertising. Frank M Fazio filed a class action lawsuit this week in California claiming Apple provided a ‘misleading and deceptive message’ about Siri’s capabilities before purchasing his phone last November. ‘In the commercials … tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.
I’m not one for filing frivolous lawsuits or believing advertisements. But I’m so on board with Frank Fazio. The Siri commercials are the most egregious case of false advertising since the Titanic. While the commercials make Siri out to be some English genius, she’s more like a kid in a high school foreign language class: pick a word or two you might have understood and try to form a sentence. Maybe she can have a normal conversation with Stephen Hawking or anyone in those anti-smoking commercials, but not a normal human. Until Siri tells me how to make hotpsacho I’ll side with Frankie here.