Michigan Brewery Turns Down Nickelback Endorsement Because They Said The Band Sucks
(HuffPo) – A blog post on a small Michigan Brewery’s website about a nixed endorsement deal seems to have escaped serious notice, until now.
Reddit user Talpostal recently posted a March 2010 entry from Dark Horse Brewery’s website, which revealed the operation’s opportunity to have its beer featured in a Nickelback music video. Head brewer Aaron Morse was less than enthusiastic about the prospect:
It’s obvious that this would be a great opportunity for us and maybe get some mainstream youth into craft beer rather than the swill. However, none of us at the brewery really care for the band (or frat parties) so our knee jerk reaction is “no thanks”. But how cool would it be to see our beer in a video? Aaron said, “Why cant it be some cool band like Slayer?” The guy that called said the lead singer is familiar with our brand. What does that mean? Does the lead singer of Nickleback drink craft beer?
The post revealed that the band had until the following Monday to give the band an answer, and it asked customers and fans for guidance. Dark Horse ultimately declined the offer. When the story started picking up steam two years after the fact, Michigan Live contacted Morse for his thoughts now on the matter: …Morse said he stands by his decision, although he could’ve made a lot of money from the exposure. “I absolutely hate that band,” Morse said today. “It’s shit rock and roll that doesn’t deserve to be on the radio.”
Has anyone ever gotten a worse shake than Nickelback? Don’t get me wrong, I’m not a fan. I can’t tell you one of their songs since the one where they ask what the hell was on Joey’s head. But the Nickelback hate has gotten so cliche. It’s one of those things that has taken on a life of its own. Everyone scared to step back and say hey these guys aren’t actually the worst band to ever touch a guitar. It’s just the cool thing to do right now: hate Nickelback. I mean this small brewery turns down a huge endorsement deal and free publicity because Nickelback isn’t as good as Slayer? Huh? Shit must make Chad Kroeger laugh his dick off. Like OK, Dark Horse brewery. Refuse our money. Go play some thrash metal and keep making horse piss in your mom’s bathtub. I’ll go back to being the frontman of the most hated band in history that has every album go Multi-Platinum.
PS – that song definitely doesn’t suck at all. Fuck the haters, I’m a Nickelback fan!
it was easy to tell you were a fan before the ps. fag
A+…..Bill Walker
Nickelback is fucking awful. But I agree I have heard much worse music. That faggot who sang right thurr comes to mind. I hope hes died from the GRID.
If you play a Nickelback record backwards you’ll hear the devil. But worse than that, if you play it forward you’ll hear Nickelback.
How about this hardo brewery owner?? Calling anything that’s not a craft beer swill?? Saying he doesn’t like Nickleback (or frat parties) for that matter. What does that even mean? Nickleback pretty much sucks but what do frat parties have to do with Nickleback. I say fuck this guy and the entire snooty craft brew culture. Give me a fucking Coors Light and a sunny day and I’m good to go.
The only type of person worse than a Nickelback fan is a fat man-tittied neck-bearded craft beer drinker. Bud diesel all day
Sinister Drew it doesn’t get much gayer than quoting memes and ecards, you’re gay.
p.s. Chingy was the truth, negro.
Genee Cream Ale and a roll of toliet paper is where it’s at
Nickelback, not great. But that brewery owner is fuckin douche who’s probably a virgin cause he was too cool for those frat parties and swill.
Hawk got sniped before he could type something then fell on the submit key.
try drinking 20 “craft” beers. gimme a cold miller lite so I drink a case rather than sip 3 craft beers so i look like i have taste..fuck that
Nickelback isn’t good, but the hate for them is kind of ridiculous. Yeah, they’re derivative and formulaic, but so is almost everything on the radio.
Nickelback is just a forgettable, mediocre band but everyone’s constant hate keeps them relevant. So fucking stupid.
No. I cannot associate my anonymous beer with your famous band that sucks.
Nickleback is no Vertical Horizon, I’ll tell you that much.
O.M.G.!!! I Looooove Nickelback! Their songs make me almost as hard as when Pres sings Pearls Jam or Kurt Kobain.
There are some great breweries (magic hat, long trail, harpoon) here in the NE, but can only drink so much of it..give me budweiser and i’m happier than a pig in shit.
btw gronkey_punch is the best username i’ve seen in a while
i can see goddy77 rocking out to nickelback in his 1981 t bird in WV drinking bud lights, haha i dont know why but that makes me laugh
Numero Two – HUGE fan of Vertical Horizon – but i like formulaic rock and roll. so sue me.
p.s. I am so tired of R&B/Rap?whatever that qualifies for music nowadays. How come no one plays an instrument anymore?
^well thats good cause its not making anyone else laugh
sorry z roc is what i mean you lil cunt billwakersdong
the only “rock” band worse than these cheeseballs, is Creed, and it is due to the complete douchbaggery of their lead singer
Nickleback’s music has its place: strip clubs. thats it.
LOL @ RP, one of my boys loves karaoke, yeah i know pretty gay, but he loves signing creed songs hahahha
Hey Feits, know what the hardest part about going to a Nickleback concert is? No it’s not telling you’re dad you’re gay. It’s fighting the mob of other cocksuckers to be one of the “lucky” ones that gets to suck Chad Kroger’s little Canadian frog dick!
BD, it’s funny cuz it’s so bad
Anyone that listens to NB should have death-shit smeared their face.
knew it was feits. even pres isnt gay enough to like nickelback, which is actually pretty reamarkable
all u need is horse piss beer to enjoy slayer…. tard
You’re right feitelcunt, this brewery is idiotic for turning down all the free publicity of having nickelback promote their beer, now they just get all the free publicity of being the brewery that turned down nickelback and even have you talk about it. Bunch of retards.
Rp. You stole my thunder. Creed is the worst band of all time. Nickelback is a close second but I would even consider them 1.1. Yea that’s right I just picked that 1.1 shit up from Dr. Phil
grantland had a great article a couple months ago about going to a nickelback concert and a creed concert in the same night
fist yourself.
Remember when that virgin from Creed said they were better than Pearl Jam? Keep singing about God like you’re fucking Faith 1.
PS Vertical Horizon got a bad rap when thy went mainstream with Everything You Want. Anyone that saw them during Live Stages knows Scanlan can wail on the guitar in front of an audience.
There’s a reason for all the Nickleback hate. It’s because they suck monkey cunt. Slayer does rule.
Just like it’s cool to hate on Lebron…Pres you’re such a flip flopping hypocrite
It’s not Rock n’ Roll because nobody plays the guitar!
nickelback is pretty decent. guarantee it turns out the same way as it did for aerosmith. in the 70′s people loved em, early 80′s they were a joke, now theyre revered as one of the greatest bands of all time (nickelback wont be one of the greatest of all time tho)