NYPost – Nike says it has no plans for Olympic athlete Oscar Pistorius in future ad campaigns after the South African sports star was charged with murder in the shooting death of his girlfriend. Nike Inc. spokesman KeJuan Wilkins confirmed the shoe company’s plans to The Associated Press on Monday. He declined to say whether Nike had previously had any plans for Pistorius, or whether it will pull current advertising that includes him. Pistorius is a double-amputee who races on carbon-fiber blades and competed in the London Olympics last year. He has been charged with shooting and killing his girlfriend in his South Africa home. A Nike Internet ad showing Pistorius starting to sprint in his blades with the caption: “I am the bullet in the chamber” has already been pulled.
You serious Nike? You mean you really have no plans to feature a murderer in any future ads? Seems a little weird but OK. You’re the billion dollar international company so I assume you thought about this move long and hard. Did a little market research before deciding not to have a woman killer be one of the spokesmen for your brand. Thanks for announcing it too because I know myself along with a lot of other people were wondering if we’d see Pistorius on a new billboard any time soon. Cause you know besides killing his girlfriend he’s a pretty inspirational dude. But again, I’m sure a lot of thought went into this decision. You don’t just axe a brutal murderer from your marketing campaign without being 100% certain of yourself.