Ok so long time Stoolies probably already know that two of my biggest pet peeves in life are PR and Ad agency people.   Just total wastes of space for so many different reasons.     Well needless to say I get peppered with emails from PR people 24/7 asking me to blog about their products for free.    Because that’s what we do here at the Stool.   We give away free advertising to huge companies for fun.   Anyway every once in awhile for whatever reason I respond to these emails.  I’m kind of like Steve Jobs in that regard.  If you catch me at the right moment I’ll play along.   So here is a recent exchange I had with a  PR Rep for La-Z-Boy who wanted me to blog about their chair for free.      Enjoy…



From: Jessica

Sent: Tuesday, October 05, 2010 12:03 PM
To:
portnoy@barstoolsports.com
Subject: New La-Z-Boy Recliner – Chill

Hi Dave,

Is this a fit for you? A “must-have” to add to a gameday checklist or a men’s gift guide– the new “Chill” recliner from La-Z-Boy.  It features a built-in cooler in the armrest. I’ve included a full press release below.  Info from the website is here: http://www.la-z-boy.com/Product/6425/.  Please let me know if you have any questions, or if I can help with images.

Best,

Jessica  For La-Z-Boy

Senior Account Executive

L.C. Williams & Associates

150 N. Michigan Ave.

Suite 3800

Chicago, IL 60601

______________________________________________________________________


From: David Portnoy
Sent: Tuesday, October 05, 2010 12:07 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


Send a free one for review.


Barstool Sports

1825 Adams Street

Suite B

Milton MA 02186

________________________________________________________________

From: Jessica
Sent: Tuesday, October 05, 2010 1:47 PM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill

Hi Dave,

As much as I would LOVE to, maybe you’d accept a free visit to a local dealer to test-sit?   There’s one in Stoughton…

Thoughts?

Jessica

L.C. Williams & Associates


______________________________________________________________

From: David Portnoy [mailto:portnoy@barstoolsports.com]

Sent: Tuesday, October 05, 2010 12:54 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


Would I have to pay to test it out?

________________________________________________________________________

From: Jessica
Sent: Tuesday, October 05, 2010 2:02 PM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill


Hi Dave,

Completely free!  I could arrange a specific time for you to test sit at the store.   Interested?

Jessica

L.C. Williams & Associates

_________________________________________________________________________

From: David Portnoy [mailto:portnoy@barstoolsports.com]
Sent: Tuesday, October 05, 2010 1:04 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill

This may be a weird question but how long can I sit in it for?    Like is there a limit?    If I were to review it I’d want to give our readers a real feel for how it stands up during the course of a game.   So I’d need a TV and a pizza budget.   Let me know if this is doable.

Dave

_______________________________________________________________________

From: Jessica
Sent: Tuesday, October 05, 2010 4:12 PM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill


Thanks, Dave!  I’m looking into it and will let you know ASAP.

Jessica

L.C. Williams & Associates

_____________________________________________________________________________

From: Jessica
Sent: Tuesday, October 05, 2010 7:18 PM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill

Hi Dave,

Quick question – is the magazine online only or do you have a print version?  (Just trying to think of timing).

Thanks!


Jessica

L.C. Williams & Associates


________________________________________________________

From: David Portnoy [mailto:portnoy@barstoolsports.com]
Sent: Tuesday, October 05, 2010 6:28 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


We have both.  The newspaper is biweekly.    Every other Wednesday.

__________________________________________________________________________

From: Jessica
Sent: Tuesday, October 05, 2010

To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill

Great, thank you!

Jessica

L.C. Williams & Associates

___________________________________________________________________

From: Jessica
Sent: Tuesday, October 13, 2010 3:56pm

To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill

Hi Dave,

Just wanted to let you know I’m still on top of this.  We’re coordinating now with local stores.  I hope to have an update for you by end of week.

Thanks!

Jessica

_____________________________________________________________________________


From: David Portnoy [mailto:portnoy@barstoolsports.com]
Sent: Wednesday, October 14, 2010 4:37 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


I can’t wait.  Really excited to sit in this chair!

_________________________________________________________________

From: Jessica

Sent: Monday, October 25, 2010 5:22 PM
To: ‘David Portnoy’
Subject: RE: New La-Z-Boy Recliner – Chill

Hi David,

Thanks so much for your patience.  I have a few questions for you:

I learned that La-Z-Boy stores are not allowed to air live football games due to copyright laws.  That said, they do have a DVD player available where you could pop in your favorite football-related movie.  Would you be amenable to that?  If so there’s a Chill recliner and pizza with your name on it in the Boston-area.

What day would work best for you?

Thanks again.

-Jessica


____________________________________________________________________________


From: Jessica
Sent: Tuesday, November 09, 2010 6:49 PM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill


Hi David,

Is this still a story you are interested in?  Let me know how I can help, as you see, I’ve included a few questions below if you’d like to get this rolling.

Thanks,

Jessica


Jessica

L.C. Williams & Associates

______________________________________________________________________________


From: David Portnoy [mailto:portnoy@barstoolsports.com]
Sent: Tuesday, November 09, 2010 8:11 PM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


Well I got the email that I couldn’t watch the game because of copyright laws.   I wasn’t loving the movie idea because I eat popcorn with movies not pizza.    Plus I’ve seen every sports movie already.    And the angle was how the chair felt watching a game.   Would I be able to eat popcorn instead?

___________________________________________________________________________

From: Jessica

Sent: Wednesday, November 10, 2010 10:08 AM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill


Hi David,

Sure, we can accommodate popcorn.  Please let me know if you’d like to schedule a date to test.

Thanks,

Jessica


Jessica

L.C. Williams & Associates

_____________________________________________________________________________


From: David Portnoy [mailto:portnoy@barstoolsports.com]
Sent: Wednesday, November 10, 2010 10:37 AM
To: Jessica
Subject: RE: New La-Z-Boy Recliner – Chill


Ok so let’s do it.  Movie theater popcorn (like someone picks up a large from a local theater) and either Point Break or Jaws for movies and I’m in.

___________________________________________________________________________


From: Jessica
Sent: Wednesday, November 10, 2010 12:08 AM
To: David Portnoy
Subject: RE: New La-Z-Boy Recliner – Chill

I apologize for the back and forth.  It doesn’t sound like we’re going to be able to give you the experience you’re looking for.  If there’s any product information or images I can get you, I’d be happy to help.  Again, my apologies.

-Jessica

Jessica

L.C. Williams & Associates




Ok let me just start by saying I actually don’t hate Jessica.    Sure at first I was obviously being a wise ass with the “Do I have to pay to drive to Stoughton, sit in your chair and then blog about it for free” line.   I thought that would be the end of it , but it obviously wasn’t.  So that’s when I decided to see how far I could push this lady.     And truth be told she went further than I ever thought possible.   Pizza budgets, popocorn etc..   I felt like I was dealing with George Costanza.   “The master bedroom opens into the solarium.   Another solarium?   Yes two solariums.  And I have horses too.” Like even though I started this chain as a joke I was literally ready to go sit in this chair until she bailed at the very end.   I think when I demanded popcorn from a movie theater that pushed her over the edge.  But god bless her little heart  because she gave it all she had.    In fact I almost felt bad for making her scurry around trying to make this shit happen.  But then I remember that I hate PR and Ad Agency people and I kind of smile.