So one of the really weird things about Barstool Sports is we don’t have a sales force.   We don’t try to sell or trick advertisers to advertise with us.  I won’t suck an ad agencies guy’s dick and make them feel like they are the smartest person in the world or give them free tickets to shit so they spend money with us.  I spent the first 5 years of my adult life doing that and basically had to quit my job and started my own company so nobody could ever tell me I had to kiss agency ass again.   Now having said that occasionally we still run into situations like these.

Long story short our DJ for the blackout tour knew a guy or something in an ad agency who was supposedly dying to advertise with us.   We ignored him the first 5 times Dante told us to contact him because I’ve always felt like if somebody is serious they don’t need a referral to talk to us.  Send us an email or call us like everybody else.   But after ignoring Dante the first 5 times he finally pestered us into reaching out.   Below is how the exchange went down.   Essentially they accidentally sent an internal email to us is that made it appear like they felt they  were doing us a favor by letting us dedicate our entire website to advertising their product for 5K.     Naturally I couldn’t resist sending a wise ass response.   After all being able to write tough guy responses like this is 95% of the reason I started my own company.   Nobody can fire me for being a hardo.

Email Exchange

On Aug 13, 2012, at 6:28 PM, “Paul Gulczynski” <paul@barstoolsports.com> wrote:

Hey Josh,

Paul from Barstool Sports here. Dante shot me an email saying that you were looking to get in touch with us regarding advertising on one of our websites. Do you have time to jump on the phone to tomorrow to discuss?

 Thanks,

Paul Gulczynski

Barstool Sports

 

______________________________________________________________________________

 

From: Josh 
Date: Mon, 13 Aug 2012 22:47:24 +0000
To: Paul Gulczynski <paul@barstoolsports.com>
Subject: Re: Barstool Sports

 

Hey Paul – tomorrow at 12 work?

Thanks for reaching out.

Sent from my iPhone

______________________________________________________________________________

 

From: Paul Gulczynski <paul@barstoolsports.com>
Date: Monday, August 20, 2012 1:55 PM
To: Josh
Subject: Re: Barstool Sports

 

Hi Josh,

Please find attached proposal.

If you want to cut out the banners like we discussed on the phone you could knock some off.

Let me know if you have any questions.

Thanks,

Paul Gulczynski

Barstool Sports

______________________________________________________________________________

 

 INTERNAL EMAIL THAT WE WEREN’T SUPPOSED TO SEE

From: Josh 

To: Bob 
Subject: FW: Barstool Sports

 

I know we can chop this down A LOT.  They shot high but do not get many offers like this.

Most brands are scared to work with them..

Josh

Vice President

Head Of Digital

Engine Shop

www.engineshopagency.com

twitter.com/engineshop

 

 

______________________________________________________________________________

 

From: Bob
Date: Fri, 21 Sep 2012 15:06:02 +0000
To: Paul Gulczynski <paul@barstoolsports.com>
Subject: FW: Barstool Sports

 

Paul,

I need to get this revised and get a test done with you guys if you are open to it.  No way we can shell out 45K on a whim.  Small brand, have to take small steps.  Want to test for 1 month (not just Boston – All markets) and have about $5000…..

Your success will be measured on how many people use the build your own billboard generator.  It’s also a great look for you guys and target right for your audience.  We’re almost done, but here’s a test for you to see…

What can I get done?

Are you free for a call today?

Bob

Engine Shop


 

______________________________________________________________________________

 

From: David Portnoy <portnoy@barstoolsports.com>
Date: Fri, 21 Sep 2012 17:55:32 -0400
To: ALL (Engine Shop Agency)
Subject: RE: Barstool Sports

Hey Bob,

You can pass this along to Josh.  Truthfully you couldn’t get me to take a leak for 5K nevermind blog about this on our entire network.  Seriously I should invoice you  5K just for the time I spent writing this email.  If you want to do something come up to 40K.   If not don’t waste our time.   I appreciate the opportunity of you letting us have a “good look” by advertising your client though.  I’ll keep that in my hat for the future.

Thanks

Dave