Bostonherald – Hingham chef Paul Wahlberg, brother of actor Mark and New Kid on the Block Donnie, has cleared a major legal hurdle in opening his new hamburger restaurant — securing the name, Wahlburgers, which had been previously trademarked. “It just works,” said Ed St. Croix, Wahlberg’s business partner. “It’s a good-sounding brand we could put out the product with, a great name people could relate to.” St. Croix said the restaurant’s ownership approached Tom Wahl’s, a chain of burger joints based in Rochester, N.Y., a few months ago after they discovered it sold a product called the “Wahlburger.”“We were definitely surprised,” St. Croix said. “It was a thing we had talked about for several years.” Wahlburgers is slated to open soon at the Hingham Shipyard, across from the group’s Italian restaurant, Alma Nove, named in honor of the Wahlbergs’ mom and her nine kids. The group is also planning to open a pizza joint next spring.

Wahlburgers? That’s the name? Really? That’s got to be the worst fucking name of all time right? Like last thing I want to be doing when I’m eating a burger is thinking of Donnie Wahlburg. Maybe chicks would like it because they could imagine they’re sucking Marc’s dick or something, but chicks don’t eat burgers. Seriously that name is so bad that even if they had the best burgers in the world I wouldn’t go there. I just won’t do it. I have too much burger pride.

PS – RF O’sullivan’s.   Game over.