Date: Tue, Feb 23, 2010 at 10:58 AM
Subject: Rate Card Needed
Would you mind emailing me your 2010 rate card and media kit?
Date: Wed, Feb 24, 2010 at 9:14 AM
Subject: Fwd: Rate Card Needed
If you’re able to get me this rate card this morning, it would be greatly appreciated!
Thanks so much!
Sent: Tuesday, March 02, 2010 4:01 PM
Subject: Fwd: Rate Card Needed
Just following up on my emails. I really need a rate card ASAP.
From Dave Portnoy
Sent: Tuesday, March 02, 2010 6:15PM
Sorry for not getting back to you sooner. The truth of the matter is we don’t believe XXXX has a true understanding of how big Barstool Sports is, what we do, our influence with the 21-35 year old demo in Boston, or the success we’ve had over the past few years and as such we’re not comfortable with XXXXX discussing us with potential clients. So we’ve decided it’s better to not even be in the discussion than possibly be misrepresented. Obviously if a client insists on meeting with us we’d be happy to meet with them directly.
People always ask me. Hey Pres, what’s the best part about Barstool? Is it the girls? Is it sitting on your ass doing nothing all day? Is it the fame and fortune? What is it? Well all that shit is nice, but this is my favorite part. The ability to tell somebody who is used to having their ass kissed to go fuck themselves. That’s what I love about Barstool. Like if I was a sales guy working for somebody else, there is no way in hell I could refuse to send a rate sheet to a huge media agency in Boston. But since nobody can fire me at the Stool, I can do whatever I want. Sure it may cost me money in the long run but I didn’t get into this for money. I got into it for this exact reason. So I wouldn’t have to put up with bullshit.
Now I know what people are thinking. Pres are you fucking nuts? Why wouldn’t you just send over a rate sheet? Why were you such an asshole? Well the answer is because Ad Agencies, Media Planners and PR people are full of shit. This particular company pulls the same crap every year. The only reason this lady wants a rate sheet is so she could pretend that she did her research on us before telling her client to advertise with WEEI or one of the usual suspects. Basically just to cover her ass. I mean in the five years of doing Barstool I’ve never sold one ad because it was recommended by a media agency. Not one. Everything we’ve sold has been sold direct to the end user. Those are the people who like us because they know we get results and in the end it’s their ass on the line. But media agencies aren’t built for little guys like us. Nope, they’d rather stick with the status quo and spend a shitload of money with the same over priced advertisers year in and year out. It’s easier for them that way. There is no risk. If the ad buy doesn’t work out nobody points the finger at them. They get bigger commissions. They get tickets and perks and shit like that. It’s a viscous self serving cycle. I hated it before I started Barstool and I hate it now.
Bottomline is Ad Agencies suck. They don’t have their clients best interest in mind, they have their own. Well fuck that. I’m not going to just smile and play along and make them look good. You want to to have a meeting where I can sit down with you and your client and talk about how awesome we are and why dollar for dollar we’re the best value in the city? Give me a call. Until then no fucking rate sheet for you!
PS – I know most people are probably shaking their heads right now thinking I’ve lost my mind and become a complete egomaniac. But I also know there are a few hard core sales guys out there who feel exactly how I do regarding Ad Agencies and are raising their glasses as we speak.